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For more than a decade, I’ve worked with numbers for a living. As a Chartered Professional Accountant, I’ve held roles as a Senior Accountant, Executive Director, Financial Controller and Chief Financial Officer, and I’ve worked across numerous industries including trades, aquaculture, forestry and national sports associations. In every role, I noticed the same thing. The businesses that did well weren’t always the ones with the best product or the most customers. They were t